TikTok Lite, a slimmed-down version of the popular video app, is making waves for its new feature: rewarding users for watching videos. But before you download it expecting to rake in cash, there are a few things to consider.
Earning with Engagement
Unlike the standard TikTok, TikTok Lite offers a “Task and Reward” program. Users can earn points by:
- Watching videos
- Liking and commenting on content
- Following creators
These points can then be redeemed for rewards like gift cards and vouchers. Sounds like a win-win, right?
Limited Availability (For Now)
There’s a catch. As of April 2024, TikTok Lite with the rewards program is currently only available in France and Spain. The European Union (EU) has expressed concerns about the potential impact on children and mental health, prompting an investigation into the program.
Earning Caps and Age Restrictions
Even in available regions, there are limitations. TikTok restricts daily watch time for earning rewards to one hour. Additionally, you must be 18 or older and verify your age to participate. The rewards themselves are capped at roughly $1 per day.
Is it Worthwhile?
Whether watching videos for a dollar a day is worth it depends on your perspective. It’s unlikely to be a significant source of income, but it could be a small way to offset the cost of gift cards. However, the EU’s concerns highlight potential downsides, particularly regarding addictive behavior and screen time.
The Future of Rewards on TikTok
The success (or lack thereof) of TikTok Lite’s reward program in Europe will likely influence whether it expands to other regions, including the US. It’s also unclear if the program will change based on the EU’s investigation.
In Conclusion
TikTok Lite with rewards offers a unique way to interact with the platform. However, its limited availability, earning restrictions, and potential downsides require careful consideration.
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Cover – bbc
